Zhangzhou Pien Tze Huang Pharmaceutical Co.,Ltd was restructured by Zhangzhou Pharmaceutical Factory in December 1999. The company is the National High-tech Enterprises and also has been chosen as the first batch of China’s Time-honored Brand. The company got listed successfully in Shanghai Stock Exchange in June 2003 ( Stock Code:600436). Up to the March 2017. The company possess 29 holding subsidiaries and 11 joint-stock companies and owns about 2000 employees.

Pien Tze Huang (PZH) is a kind of valuable traditional Chinese medicine exclusively produced by the Zhangzhou Pien Tze Huang Pharmaceutical Corporation with about 500 years’ profound history. After more than half a century’s efforts, Pien Tze Huang is unique in the aspect of liver-diseases treating, anti-cancer and health-care. It is a national “ Double Top Secret” medicine and a class-1 protected traditional medicine in China and its craftsmanship has been included into the National Intangible Cultural Heritage List. It also as the China Famous-brand Product of TCM and successively ranked in the first place of single item of Chinese Patent Medicine Export.

The registered brand “PIEN TZE HAUNG”has been named China’s Famous Trademark. The brand name was listed into the Hurun Brand rankings (2014) and was seen on the list of China’s top 500 brands in 2015 & 2016 , also been chosen into China Most Value List Top 500(2014,2015). In 2014, it ranked among the top 500 most valuable brands in China with a brand value of 8.962 billion yuan, ranking 9th in the industry. The company won the 2015 Board Award of the listed companies.In 2016, at the site of “China Brand Value Evaluation Information Conference” in Beijing, 654 well-known brands were introduced; Pien Tze Huang ranked 3rd on the Chinese Time-honored Brand Value Ranking List with a brand value of 24.823 billion yuan! In the same year, on the China Economic Summit Forum, Chairman Liu Jianshun was awarded the title of “The 14th Session of China Economic Figure of 2016”.

Recent year, the company has sized up the new situation of domestic and foreign and awaited the proper moment to the new normal economy and promoted the corporation transformation and upgrading, it proposed the“One nucleus and Two wings”strategy, which takes the manufacturing and operating the Chinese traditional medicine as leading brand, besides developing the production of characteristics of daily-care food & drugs and the effective drinking ,cosmetics and daily-care products as two wings. The company proposed “the Two Shift, Two Leading, Four Focus and Six Measures”as new operating idea. The Two Shift means transferring the traditional operating idea to the modern and shifting the planned economy which takes the production as center to the market economy which takes the market as center. The Two Leading means taking the use of science and market as guiding force. The Four Focus means Resource Focus, Application Focus, Marketing Focus and Talent Focus. The Six Measures means grooming products, building brands , grooming sales channels, developing market , grasping managing and engaging corporation merger so as commit to creating a developing pattern of the traditional Chinese patent medicine & modern health life & modern circulation mode and bio-pharmaceuticals. The company is striving to build the PIEN TZE HUANG brand to the national first-class health brand.

  1. 1Accurate Sales.

    The company strengthen the academic promotion of PZH and enhance the health claims accuracy. It has vigorously promoted the PZH showroom/museum business mode and integrated the cultural communication & product promotion& show-experience together to cultivate the new institutional consumption. It has recommended the PZH capsules hospital preparation to construct the new sales channels. It has set up the O2O health management platform that entities the TCM consultation , food therapy into experience to develop well-heeled shoppers. It has actively drive to cooperate with Wu JiePing medical foundation and You An hospital of Peking. It has developed the mobile internet medical business by virtue of Gan Dan Xiang Zhao Health Net and actively cooperate and merger the companies of drug circulation area to expand the sales volume.

  2. 2Accurate Advertising.

    The company successfully build the concept of the Three Treasures of Fujian and strengthen recommendation by chance of PZH was listed into the guiding clinical medications of Dengue Fever and Ebola Virus by the state. PIEN TZE HUANG brand was award the first brand of liver medicine in 2015 CPEO. The company well-planned and took part in the 8th National Conference of the CNSLD and the 74th PHARMCHINA etc state large-scale exhibitions. Besides, the company successfully cooperated with FJTV and the Strait Metropolis Daily etc major media to plan the activities of PZH revisiting the Maritime Silk Road that display the brand power and influence at home and abroad. What’s more, the chairman of the company also logged in the CCTV News and CCTV-2 Trading Hours to introduce the magical curative effect of PZH by taking adventure of authority platform to enhance the popularity and reputation of the products. The company also has successfully lunched filming the large-scale TV play series project that displays the story of PZH from royal to the folk, and now the script writing was finished. The project has entered into the financing stage.







  3. 3Innovation & Reformation.

    The company has implemented the “One Nucleus and Two Wings”massive health strategy and committed to creating a developing pattern of the traditional Chinese patent medicine & modern health life & modern circulation mode and bio-pharmaceuticals. Besides, the company has centred on the massive health industry to invest and incubator project., it has adopted the way of listed companies & PE to establish five industrial merger funds with a total scale of 2.05 billion yuan. The company established the Fujian Pien Tze Huang Infotech Health Management Co., Ltd to take use of big data technologies to make a domestic advanced and international health management platform. It also took a strategic link with“One Belt& One Road”and set up the Xiamen PIEN TZE HUAGN investment Co.,Ltd to expand the maritime developing channels. It merger and set up the Xiamen Pien Tze Huang HongRen Pharmaceutical Co.,Ltd to get through the bottleneck of development. It shared with Taier Electronics Technology to support the research and operational layout of intellectual wearable devices.The company also Jointed ventures with Shanghai Jahwa to establish Zhangzhou Pien Tze Huang Shanghai Jahwa Oral Care Limited, which takes powerful combination to create the first domestic oral care brand to promote the development of household chemicals business.

  After more than two years’ effort, the advantage of the company’s massive health industry began showing results. Up to the March 2017, the company achieved a market value of 300 billion yuan. In 2016, the company reported revenue of 2.309 billion yuan with year-on-year growth of 22.45%, posted a 9.38% increase profit to 0.507 billion yuan. Including the non-recurring profit and loss, the net profit belongs to shareholders is 0.522 billion yuan and increase 13.71% calculated with the caliber. The company paid taxes 0.383 billion yuan with 48% increase. From the January to march 2017, the company reported revenue of 0.806 billion yuan with year-on-year growth of 83.52%, posted a 49.14% increase net profit to 0.219 billion yuan. Paid taxes 7560.2100 yuan with increase 22.89%.

  In the future, the company will keep adhering the old adage that concocts although numerous, must not dare to omit artifical, savors although expensive, must not dare to omit physical resource. With the gold medal quality and excellent reputation,we will provide our customers with the first-rate products and services. In the 13th Five-Year Plan Period(2016-2020), the company will highlighted the marketing work, the capital operation and innovation to overall plan the mass health industry to achieve the strategic objective of more than 100 billion yuan.

  • Ointment GMP workshop
  • Leading Domestic Level
    of Chinese Medicine Extract Workshop
  • PIEN TZE HUANG
    GMP Workshop
  • Soild Preparation
    GMP Workshop
  • Green Grass
  • Green Grass
    Prosperous